Quote Originally Posted by Monkey@Arms View Post
If I were going to venture a guess, I bet the publicity will lead to increased orders for tartan kilts (as opposed to solids) from UK wearers following the familiar pattern of modern kilts wearers (re)discovering the exciting range of casual and semi-traditional kilts offered by USAK. (I know I hope to be among their numbers some day soon. )
I think Steven said it best that if we support each other (kilt companies) and try to carve out DIFFERENT nitches for ourselves, we can all succeed. It when we all start doing the exact same thing that we suffer. So far, most companies have done that... find a NEW nitche and fill it. Even in the "solid contemporary market", most of the companies (RK, AK, UK, FK) are pretty different from one another and bring different things to the table.