I don't think I want to get into the 'is it a kilt' debate. But...
I think the picture on the Hot Topic site does not show the kilt in it's best light. It has front aprons, over and under, and is box pleated across the back. In person, it looks like a 'gothed out' kilt. Maybe you don't like the straps and buckles, but that doesn't change it's construction.

Scott