Quote Originally Posted by The Wizard of BC View Post
AAhh! but they don't. That's the secret.

The average guy out there will only wear his kilt once or twice. He has no idea what a kilt should look like or should fit like. All he wants is a cheap thing he can wrap around himself and pretend to be Mel Gibson.

The first "OOHH that is so hot" comment he gets and he will feel his money is well spent.

Have a product of ok quality. Follow that with very attentive customer service. Buy inexpensive, sell for a couple percentage points more. Then ride the wave of interest like you see here on this forum.

If any product has a low enough price, someone will buy it. If you use a little marketing sense, have a cool looking logo, a slick website that shows movie stars in kilts and has lots of pictures that you can download from the web, a smooth patter, and another money making business is born.

It's all about making a buck so you too can buy your kid the GI Joe with the Kung-fu grip.

If you get a couple of bad reviews, simply change the name of your company and continue business as usual.

Heck, you don't know how many times a week someone walks into my shop and says things like "You should find some oriental ladies to make these for you at half the price." or "Have you ever thought of taking 100 of these and selling them at the Ren-Faire?".

I am absolutely convinced that if I could make a kilt for less than $100.00 they would sell. It would not matter what the fabric was, what the construction was like, what the kilt looked like.
Just look at some of the posts and comments on this forum. A $100.00 kilt will sell. A $90.00 kilt will sell better.
Wow. Keep in mind, that expressing contempt for Stillwater, Frugal Corner, etc. is the same as expressing contempt for their customers. I would have to guess that at least 1/2 the members of this forum are customers of Stillwater. Not everyone can afford or justify the price difference for a higher quality kilt. Rocky's casual kilts are not much more than your $100 price point. Do you also consider them to be in the same league as the Pakistani kilts?