Search Engine Optimization - I need your help

**katmills2005** · 27th September 07, 05:24 AM

I work every day to find new ways to get my boss' website higher up on the Search Engine rankings. Its a lot of work, no one way works perfectly. I will make a suggestion that may help.

Article based networking is a very good way. Paper copy newspapers are going by the wayside. People want instant access to news, articles and topics of interest. There are over a hundred sites now on the web that publish articles. Most are free to both post and read.

Since we have many knowlegable members on the board, I would suggest some of them write on the topics they know best as they relate to kilts and Scottish heritage. Submit these articles (I do suggest using a copyright) to various article sites with a back link to xmarks. The back links are used by the search engines to determine rankings. More back links = higher rankings. This is also a good way of getting more information out on the web about these topics. You will probably find a large jump in your on site traffic soon after such articles are published, both from the search engines as well as those reading the actual articles.

**Mike1** · 28th September 07, 04:04 AM

Originally Posted by katmills2005

I work every day to find new ways to get my boss' website higher up on the Search Engine rankings. Its a lot of work, no one way works perfectly. I will make a suggestion that may help.

It is a lot of effort and the sad part is most of it takes place without anyone ever seeing what has been done.

If we add a new bell or whistle, then the members see something has happened. If we submit another site map to a search engine, nobody ever knows about it.

The problem with trying to rely on one method is that the rules of the game are always changing. 16-18 months ago, submitting a site to link directories was a good plan. Now it appears there may be some penalty in using the link farms.

We just do what we can to make everything as keyword-rich as we can and then try to help steer the spiders to the keywords. One of my own sites is only about 6 weeks old and has ~1100 posts, but for one of our keywords, we're already #2 in the Google SERPs and #4 in the Yahoo SERPS. So some of these techniques I keep in my black bag are pretty effective.

However, as you pointed out, nothing can beat a load of inbound links.

**ccga3359** · 11th October 07, 05:49 PM

It appears to be working. Yesterday I was googling MOD kilts in Maple Leaf and XMarks was the first two hits. Similar searches of poly-viscous brings up hits for kilts with this XMarks thread.

Well done Mike1 and Highland Tide for spreading the word.