While the name "tartan gift shop" may well have been around for 120 years and i will not mind at all being proven wrong but i think you will find Mr Muir acquired this name and the business not that long ago at all.

Also, having been brought up in Edinburgh and knowing the Royal Mile very well i am at actually shocked to see so many good words for the man.

Having been in the store myself I really cant differentiate his from the Gold Bros tat shops even down to the scandelous ripping of customers with inflated prices on Edinburgh Tattoo tickets last year. I was with some friends who were visiting from South Africa and visiting the store was not a very pleasant experience.