Utilikilt actually tells people to wear their kilts at the bottom of the knee. Longer than is traditional no doubt, but you can't really blame folks for wearing their kilts where the manufacturer tells them to. Remember most of these folks have never worn a traditional kilt. That being said, I really don't like the overly long kilt look and you see it most often with contemporary kilts. Personally I wear my utilikilt about at my navel. I like the look much better and find it more comfortable. Wearing the kilt above the jeans waist is also much more slimming for those of us with a bit more in the midsection. That is my second biggest complaint about utilikilts. A lot of guys you see wearing them have their gut hanging out over the waistband. This accentuates the gut instead of being slimming.