Yes, there's MUCH more to da than watch the games, although I hope no one misses out on them. There are a multilplicity of bands, singers, craft demonstrations, border collie demos, scads of vendors, muchos tents, and 50,000 of your closest friends, all of whom are anxious to meet you and compare sporrans, hose, brogues and whatever else can be compared.
My father-in-law ran the Bear once. He used to be a long-distance runner, running all the way across Florida once. I've never run it because I'm too lazy.

Come on up to Grandpappy this year. It's worth the drive, in my opinion, although I've never had any of the vexations of other posters in this thread.