I do see what you are saying, the truth of the matter is that people will generally get caught up in these types of things because of the talk around the water cooler etc. at least the 15p is going to charity. Lets face it I'm sure it's not just Mr. Cowell that is getting rich off this I wonder how much Bell gets for their part in it. For my part I donate when I can to foundations like the Canadian Cancer Society, as my twin brother has cancer, and yes I would rather send my money there. We do have the same type of show here, or did anyway I'm not sure I never called in, but the thing is with all the press Susan Boyle has been getting worldwide, it's no wonder people want to vote for her. Like it or not this is, if nothing else brilliant marketing, and with the amount of people willing to phone in with their 50p donation I am sure the Royal Variety Charity is quite happy with their 15p each call.