This happens all the time. Our modern era of cheap (and cheaply made) mass produced goods has conditioned the general populous to expect everything to be inexpensive. For the most part, cheaply made goods will suffice folks for their basic needs (a $35 DVD player, for instance). Unfortunately, that leaves true craftsmanship looking over priced and out of reach. People rarely take into account that not only are custom made hand crafted goods generally nicer overall than cheap mass produced stuff, they also last a hell of a lot longer. If that's a priority to you then paying more will make sense. A lot of the personal value comes from the pride in owning an heirloom quality product. Most people I know couldn't care less about pride of ownership.