Fashion and "expertise" Duke U survey results

[sydnie7]

From an e-mail:

Many of you have participated in Duke University Surveys on fashion and consumption. We greatly appreciate your willingness to help us with our research, and wanted to share some of what we have learned with you.

As one part of our research, we have focused on examining how fashion expertise (brand name and logo recognition, following of trends, etc.) impacts how people view designer brands. People often think that the more of an expert one is, the more they would find high end brands fashionable. However, we have recently discovered that this effect actually works more like an upside-down U. As individuals increase in their fashion expertise, they begin to perceive designer brands as being more fashionable. However, at the highest levels of expertise, individuals tend to rate designer items as less fashionable and tend to emphasize them less in their outfits. We believe that at extremely high levels of fashion expertise, more emphasis is placed on the combination of outfits to expressing individuality than on solely designer brands. We have included a graph of some of our recent findings in the link below.


[broken link removed]

And how does this relate to kilts? Picture the "shortbread tin" ensemble, purchased in one fell swoop, vs. individual pieces carefully collected over time and mix/matched for varying uses. IMHO, this survey is just another affirmation of the latter approach to kilted fashion.

[Rex_Tremende]

That's interesting. And not that surprising if you follow at all who are depicted as fashion icons in the glossies and what they consider fashionable, but they didn't happen to mention how they measured expertise.

I appreciate the way you have considered how that applies to our remote corner of the fashion world. Thanks for posting.

Regards,
Rex of the Fabulous Fireplace

[Zardoz]

all I get on that link is a "Thank you for taking the survey" message

[mbhandy]

all I get on that link is a "Thank you for taking the survey" message

Same here.

MrBill

[Hamish]

all I get on that link is a "Thank you for taking the survey" message

Me too!

Take care,
Ham.

[sydnie7]

Me too!

Take care,
Ham.

It was working yesterday when I posted, now all I get is the "thank you" message as well. Tried going back to my History links, and all I get is the message. So it seems the Duke U host has changed that URL, sorry.

[Phogfan86]

Not sure how much stock I'd put in a survey assembled by a bunch of kids who were rejected by Princeton.

Edit: Sorry. I've got issues with the Dukies.

[Colonel MacNeal]

As one's taste matures, one tends to embrace the classic and shun the trendy.