
Originally Posted by
piperdbh
Could it be that they are selling controversy, and therefore discussion, and therfore remembrance of their product?
I'd say you got it. Us old PR guys know that there is no such thing as bad publicity, unless it was a major disaster. People remember you, talk about you, get their danders up about you, and defend you to their friends.
Doesn't make me want to rush out and buy a pair of Dockers, however.
:ootd:
Dr. Charles A. Hays
The Kilted Perfesser
Laird in Residence, Blathering-at-the-Lectern
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