I think the best example of where a cheap kilt has its uses is today when i will be watching the Scotland national football team in some Glasgow hostelry.
the weather outside is wet, blowy and totally miserable, typical Scottish weather.
Would you wear a garment costing several hundred pounds in this weather? i'll get soaked sometime today that's for sure, I'll be in a crowded pub with lots of football mad Scotsmen who later on will be the worst for wear thru drink (including myself). Nope, the cheap kilt is the better option, if at worst it gets wasted then I'll just throw it away and buy another one (that is when I get home not in the pub)
No way would I wear one of my more costly kilts tonight.
So a market certainly in Scotland has been created which is booming in almost every major town and city in Scotland, men want to wear kilts but at times the cost prohibits them from doing so