My advice would be to find someone who is a good proofreder to make sure the clan newsletter is well-written. I've seen very poor writing in newsletters, and to me, that shows a lack of effort.
Also, I would imagine that a goal for the clan would be a good idea. For example, you might have a goal of increasing membership by 5% over the next year, or of adding an extra Games, or of commissioning your tartan in cotton for members to use as flags/table runners. Usually if people feel included in a project or goal, they're more likely to support the organization.
One last bit of advice: don't give a long-winded acceptance speech.

Congratulations, Mr. President.