With all respect, using something like iLife to base your business on isn't the best of moves. If you want to appear high in search engines, have an attractive functional site that converts those who are browsing into those who are buying, and be easy to maintain and update, using a professional is the way to go.

If anybody can make a website to use for a business, anybody can knock together a kilt and sell that too.

Or, you can use a professional who's practiced his craft for years (and in the web world, has stayed up to date with the latest technology).

If you don't have at least a few grand to put into a website for an online, mailorder enterprise dealing with high-end goods, you're not very serious. A reasonably complex ecommerce site can run into the tens of thousands.

Much as with kilts, you can develop different levels of quality in a website. There's the funky printed bath towel for pocket change, an heirloom quality masterpiece for big bucks, or the high quality, reasonably priced middle choice.