The power of the kilt continues

[Chirs]

The people I see on TV news aren't much better. They only use complete sentences about half the time. Example: "Going now, live, to four-alarm fire downtown. Firefighters from several departments responding. Ambulance crews on-scene. Flames sixty feet high. Reports of explosion. Residents evacuated. Can be seen blocks away. Traffic blocked. Much smoke. Can't breathe. Must...find...Spock."

Obviously, the last part was my creation. Last night I sat through five minutes of this. Made skin crawl. Gave headache. Changed channel. Why news guy talk like caveman?

Sound bites.

Studies have shown that the general public's attention span is somewhere near 8 seconds. Now, one must remember that those studies are being done for and by the advertising business so...much salt required. However, it is generally believed that people will remember simple better than complex.

[Whidbey78]

Studies have shown that the general public's attention span is somewhere near 8 seconds.

I thought that was the attention span of a goldfish! I guess my attention wandered when I was reading about studies on atten--oh, look a bunny!!

Maybe you have a point.