I think that to get it right you would need to dampen it, spraying with a fine mist several times, and then gently iron the inside to remove the folds which are in the wrong place, as high up as possible.

When the folds have been removed, start to reform the pleats, tacking vertically to place the outer fold in the right place relevant to the white stripe, and pressing each pleat separately using a sleeve board.

Only then could you reform the whole line of pleats correctly, baste them in place and press without the folds being distorted.

It would be a labour of love, but that photo shows pressing which is positively cruel!

Anne the Pleater :ootd: