One thing came to mind for me is all the garment manufacturers that make clothing - from shirts to bathrobes - in clan tartans.

Rather than upset me when I see one of my clan tartans made up into a shirt, bathrobe, or whatever - I rejoice, order it, and wear it proudly.

I don't think about, or worry about, other people who might order it with no idea its a clan tartan.

If I saw someone wearing one of my clan tartans on the street I'm liable to go up to them and say "Hey Cousin!" If they look bewildered - then they just liked the look of the tartan.

And, as mentioned, I remain amazed at how many "tartan experts" who approach me with their opinions are dead wrong about the tartan I'm wearing at the time.