I wanted to quote two of DWFII's posts here, but don't know how to do multiple quotes.

First, *** on the thinking of people that want cheap stuff and then complain about it being cheap. No coincidence a certain Arkansas family has multiple listings in the list of wealthiest Americans. Strong connection, too with a well-known statement of an iconic American showman about frequency of births of his customers.

Second, on "gateway kilts"; reading the posts here carefully, they seem to support Rocky's position. Repeatedly you see people say they never thought they had any interest in a tank, but having bought a MUG they talked to other wearers, tried a wool kilt, and now it's their favorite, and what they want more of in their closet.

Good point about subsets of subsets. Broader market needed, fer sher.