As the ad was designed for and shown in America, it is the American sence of the word that counts. And for the most part, Americans will automatically call it a skirt. Not malicious, reactionary.
It is a good ad and I hope it sparks interest in travel to Edinburgh.
It would have been a far more serious offence to have written:
"Where a man can wear a KILT proudly"
since this would imply that, elsewhere, a kilt-wearer should be ashamed of himself.
Is there anyone out there that is ashamed of wearing an unbifurcated garment with such noble ancestry?
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