Utilikilts what are they thinking?

[ConfusedPollock]

Why did you find it insulting? If I was insulted by every "dumb" Pollock joke I've heard.....I'd almost bet you know one yourself.

[Perldog007]

Why did you find it insulting? If I was insulted by every "dumb" Pollock joke I've heard.....I'd almost bet you know one yourself.

Personally, I did not find the ethnic slam angle offensive, as much as somebody thinking I would actually part with cash for a sales pitch like that. Back page of the men's magazine macho crap IMO.

Unprofessional was more my take than outraged or insulted. No reason to slam somebody or something else to build yourself or your product up. I used to sell Fords and Hyundais. Didn't do it by slamming Chevy or Honda. No need to.

If you can't extoll the virtues of your product without slamming another's, you got no skills. No skills, no money from me to pay your bills. Simple business, no emotion or anger involved.

Still, when I emailed U.K. regarding that bit, they pulled it from the FAQ and Steven emailed me to address my concerns. That is agile marketing, and supposedly what works in the imformation age

I will buy from them again, but not until they can tell me the waist to hip taper in the large sizes.

[orionyoung]

I am not necessarily attracted to the advertising angle but understand it, and find it humorous. I think people are taking it a little to seriously. This quote definitely reeks of sarcasm and high energy humor that reminds me of east coast in your face attitude. Read the FAQ while imagining Henry Rollins is reading it to you!

"I want a Utilikilt* brand utility kilt in my family tartan. Can you hook me up?

No can do, amigo. Our kilt design is mathematical, and not conducive to matching the plaid. Leave this for the actual “real kilt” tailors: they do gorgeous work and need your business. WE AIN’T SCOTTISH, but we often like people who are. Our objective is to give you something practical and liberating for you to wear while you’re out in the real world f#%king **** up!

A NOTE ABOUT “REAL KILTS”:

It is often suggested that Utilikilts* brand utility kilts are not “real kilts.” This is 100% TRUE!

“Real Kilts” are defined as: “A knee-length skirt with deep pleats, usually of a tartan wool, worn as part of the dress for men in the Scottish Highlands.”

Utilikilts* brand utility kilts, on the other hand, are manskirts (as are Scottish traditional kilts, and, for that matter, any M.U.G (Men’s Unbifurcated Garment). "

[ChromeScholar]

The FAQ is, frankly, a little on the insulting side. When I'm reading an FAQ, it's because I'm looking for an answer to a question. I can do without the attempt at sarcastic humor in favor of a simply worded answer to my question.

For example...

Question:

I want a Utilikilt* brand utility kilt in silver shiney fabric. Do you make customs?

Now, ignoring the fact that shiny is misspelled, it could have been worded "Do you make custom utilikilts?" The rest of the statement is not funny, and serves no real purpose in asking, or answering the question.

Answer:

Typically, no. They’re time consuming. They’re expensive. How expensive? They start at double full retail price. And you have to supply all the fabric (enough for at least two kilts and testing). Still interested? Plead your case to Mr. Utilikilts: mrutilikilts (at) Utilikilts (dot) com. He takes bribes.

This is followed by a long, irrelevant story about Cadillacs.

So, what was necessary for an answer? How about "No." If they felt the need for explanation, they could have said "No, they're too expensive and too time consuming."

If I actually had a question, and had to wade through all that text to find an answer as simple as "no", I'd be less than enthused.

[gilmore]

I am not necessarily attracted to the advertising angle but understand it, and find it humorous. I think people are taking it a little to seriously. This quote definitely reeks of sarcasm and high energy humor that reminds me of east coast in your face attitude.

There is a difference between irony and sarcasm. The latter is always at least a bit hurtful, irony isn't. Sarcasm is easy to do, humorous irony is more difficult to pull off, and if it misses the mark, as this did, it can appear puerile and amateurish. A professional copywriter knows these things, and how to write ads that appeal to diverse markets.

[Mr. MacDougall]

At least Utilikilts has customer service that knows their product. I was looking at a belt buckle online today, and it didn't say what size belt it'd fit. So I called their customer service, and had the guy try to convince me that a belt buckle which measured 2.25" would fit a 2.5" belt.

[morrison]

I don't know of many whom would answer personally and indicate with verifiable proof that action was taken. Cool. Good for Utilikilts.

[pbpersson]

I just hope that if anyone is turned off by the UK site they find all the other kilt makers out there.