I don't think his kilt is backwards - it's just a bit askew. There was clearly an apron in the front.
A very amusing little advert, though.
"To the make of a piper go seven years of his own learning, and seven generations before. At the end of his seven years one born to it will stand at the start of knowledge, and leaning a fond ear to the drone he may have parley with old folks of old affairs." - Neil Munro
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