"[E]vents such as Tartan Day in the US - now rebranded as Scotland Week - overlook the raw fashion talent coming out of Scotland.... We're up against that image of tartan, tweed and shortcake [shortcake?]. That's something slowly being stamped out.... But whenever you get these events happening abroad they still seem to be about tartans and kilts...." (link)

So, what do we say? A catwalk of raw fashion talent at next year's Highland Games, maybe someplace near the hammer throw?