We have a similar problem over here in that England is often used as a catch all for the whole of the United Kingdom.

As to canawler's point - I remember see a Molson ad in 2000 that emphasised the "Proud to Be Canadian" angle.

It's hardly surprising that most US beer drinkers, or indeed most US citizens would think of America as primarily meaning the USA and from what I know of Canadians they think themselves Canadian first and American second - "the True North, strong and free" and all that.

Even in Europe we would think of the USA first when the word America is used on its own without a qualifier.

And even the thread title illustrates the point "UK looks for outside production facilities" - I automatically thought, until I read more that the United Kingdom was looking to export more jobs abroad!