"Great Scot" Kilts

[gilmore]

Not knowing where you live, and knowing where I live (30 minutes from this shop), this area is too warm and humid during summer. And if someone wants to buy an 11oz kilt, then that is the right weight for that kilt, for that customer. Their suggestion does not disqualifies them from anything.
People make kilts out of leather and out of denim, why would a lighter wool not be appropriate?

I live in the Deep South, where the summers are hot and humid. It is not the weight of the wool that causes a kilt to be hot.

The problem with lighter, 11 oz wool is that it wrinkles easily and is too light to hold pleats well. This is very, very well known in kilting circles, and a kilt merchant who isn't well aware of it is suspect.

In Scotland for sure. Not in the US. Not in Spain either. Not in France and not in Germany and Belgium.
They offer heraldry graphics for most European originated names.
People other than the illuminati want to have something with their name and some traces of its history.
I do not see red flags at all. Judging by their location, 99% of their potential customers will not go to Scotland to flaunt their newly acquired 'heraldic name-parched-wall-hanger-upper' .

Even in the US most people who are interested in heraldry are well aware that only those entitled to a grant of arms should display them. When a person displays arms not his own, he proclaims to all the world that he has more pretentiousness than sense. These bucket shops who sell people arms that are not their own are little more than rip off artists, convincing people to buy something that is not rightfully theirs.

Perhaps. As others have pointed out, this appears to be a 'new shop' (one that no one has heard of before) so, unless all merchants are natural born experts, they will learn as they develop and grow.

And learn at others' expense. Why should customers pay for their education? Gernerally it is the other way around. One relies on a merchant's expertise rather than paying to be misinformed. Do you think they should learn by selling men women's skirts until some one points out the errors of their ways?

....
So please, lets stay focused, thanks.

IMHO we are quite focused.