I feel GG's point is well taken. The brand power of H&M certainly has a chance at increasing the popularity of the kilt, despite the fact that their current offering is... fashion forward, to put it diplomatically

If they have them in Toronto, maybe I'll at least go try one on and see if they can be worn with the pleats in the back It would be pretty amazing if this venture was successful enough for them, that in 2011 they came out with something more like a Utilikilt, Alphakilt, etc! Especially given H&M's affordable price point...