Quote Originally Posted by DrumMayer View Post
Point taken, and I'm no marketing guru by any means, but it seems to me a distinctive name in Gaelic would speak volumes to the niche market. Whether the Gaelic is the main banner or a translation tag line to the English name, it sends the message of tradition, hand-craft and "the exotic," for want of another term.

Suas leis a' Ghàidhlig!
That would only be true if customers had some idea of the meaning of the title, assuming that they even recognized the words as Gaelic. That said, you might get around the language recognition issue by using a graphic with the title, perhaps incorporating the two into a logo. You could also include a translation of the Gaelic (or something about the products offered) in a smaller type that did not distract from the logo.

Pronunciation could be another issue. If people can't pronounce the name of your business, it would be harder to remember the name, and they couldn't tell other people about you. If you chose a Gaelic phrase for which you could include an easy to read phonetic transcription, that might not be such a big issue, and could be part of your advertising campaign.

Good luck.